The Great British Community is devised by Link Up (UK), which is a registered charity that was set up to overcome prejudice and divisions in society by highlighting the benefits that diversity can bring.
A vibrant cohesive society where all are valued, irrespective of ethnicity, religion or any other perceived differences.
Breaking down myths & stereotypes
Building up a shared sense of belonging
Combating prejudice & discrimination
1. To promote awareness and respect for the contribution that different communities have made and continue to make to the history and traditions of Britain.
2. To combat prejudice, negative stereotypes and discrimination.
3. To build a shared sense of belonging, by engaging with those who feel concerned about their stake in society.
4. To increase our impact by developing effective partnerships with communities and cross sector organisations.
5. To be continually looking for innovative ways to bring communities together.
Michelle set up Link Up (UK) in 2010, in order to develop a new approach to dealing with issues of citizenship and belonging.
She started her career in marketing, then moved into the voluntary sector in 1996, first of all working for Centrepoint – the youth homelessness charity – in charge of their corporate and community fundraising team. From this she started working as a consultant, doing capacity building and developing income streams for a number of charities.
Since 2005 the focus for her work has been working on issues around interfaith and citizenship, and before setting up Link Up (UK), she ran a range of initiatives that look at providing innovative solutions to overcome misconceptions and racism towards different groups.
• Janelle Romano
• Adam McCormack
• Sophie Deas
• Laila Robb
• Caroline Trettine
• Stan Bloomfield
• Michelle Lariviere
• Ka McCarthy